Art of storytelling for Scouts

Telling stories of Scouting through various media channels was a key topic at the APR Workshop on Strengthening Internal and External Communications held in Bangkok on 11-15 October 2016, hosted by the National Scout Organization of Thailand.

For four days, participants from 17 countries learned about the new digital engagement of the World Organization of the Scout Movement (WOSM) to be launched in a few weeks and an overview of internal and external communications at national, regional and world levels.

Participants had exercises on scriptwriting and visual storytelling through photos, videos, design and imagery. These wrapped up with preparing quality content and sharing the stories through social media – and a mini competition on storytelling.

On the last day, Sri Lanka Scout Association shared its success story in building a Scout Media as well as engaging the broadcast and print media in promoting Scouting locally and internationally. Other National Scout Organizations shared their practices on Communication Strategy and Media Relations in Malaysia, Indonesia, Brunei Darussalam, Bangladesh and Pakistan.

Regional Chairman Paul Parkinson addressed the participants with an inspiring message at the closing ceremony.

Before the workshop, 11 members of APR Scouting Profile Sub-Committee had its meeting to review its plans and activities, headed by Brata Hardjosubroto and advisor Ahmed Ali Maniku of the Regional Scout Committee with thanks to Mr Ut Sangjit, the workshop advisor and host.