Sept. 18th 2010; Mr. Osama Saraya, Edito- in chief of Al Ahram Estableshment opened the 3rd Scouting Media, Communication and Marketing Diploma which is being held during the period 18/9- 5/10/2010. The named event is organized in close cooperation between Arab Scout Regional Office and Al Ahram Regional Press Institution. Some 35 scout leaders responsible for scouting media, communication and marketing representing 11 Arab NSOs are taking part in the named event as follows: U.A.E. (1), Saudi Arabia (9), Sudan (3), Oman (5), Iraq (1), Qatar (2), Kuwait (3), Lebanon (2), Libya (3), Egypt (3), Mauritania (1), IUMS (1) , Arab S.R. Office (2).
In his opening speech Mr. Saraya confirmed that the Scout Movement pays highly concern to the development of Scout leaders physically and spiritually, since it is one of the strong and efficient elements of development in the community. On the other hand, Dr. Atif Abdelmageed- Arab Scout Regional Director confirmed that the scout movement is an important educational organization with a very long and distinguished history in the educational field. In addition; he mentioned that the successful Scout Leader is that one who follows up the relevant development and updates in the named field; so that we are here today to exchange our experiences among each others and with other experts of the same field . From his side, Dr. Hassan Aboutaleb - Al Ahram Regional Press Institution, Director; highlighted that the named diploma aims at updating and introducing the participants to the new and modern relevant trends in the field and to what extend and how they may affect the future of the Scout Movement in the light of the new and modern technology. Mrs. Laila Alameldin – PR, Media and communication, Director (Arab Scout Office) measured the expectations of the participants which reflect their hopes and eagerness to aquire new skills and information in the named field and being updated with modern trends and exchange their experiences with those of the experts in the named field to provide more distinguishing service to the scout movement in the field of marketing.