Bear Grylls appointed as first Chief Ambassador of World Scouting

3 minutes


Bear Grylls has been appointed as the first Chief Ambassador of the Scout Movement. Hugely talented and popularly known to millions of people around the world as a global adventurer, inspirational speaker, TV host, and author, Bear is a natural fit for the role as he exemplifies the key values and leadership characteristics of Scouting. 


“I’m very proud and humbled to take on this new role as Chief Ambassador of World Scouting and continue to promote the great work Scouting is doing across the globe. Scouting is a worldwide force for good that unites young people with positive values and an adventurous spirit. We aim to make a difference in our communities, help young people learn new skills, and be kind to all people,” said Bear.


His lifelong passion for Scouting started from childhood as a Cub Scout and continued as an adult. In 2009, he became the youngest ever Chief Scout inthe United Kingdom, leading the way during a period of sustained growth. Through this new volunteer and honorary role, Bearwill promote Scouting worldwide, champion youth education, and inspire more adults and young people to join the Scout Movement. 


By strengthening growth and investment in Scouting, he will enable more young people to become active citizens and create positive change in their communities. As his first act as Chief Ambassador, Bear was on hand to launch the historic Scouts for SDGs mobilisation at the United Nations headquarters in New York. 


Scouts for SDGs is an unprecedented activation of 50 millions Scouts to make the world’s largest coordinated youth contribution to the Sustainable Development Goals. To date, Scouts have delivered more than one billion service hours towards community development, quality education, gender equality, climate action, building peace, and more.


For the latest updates, follow @BearGrylls and @WorldScouting on Instagram and Twitter or visit the Scout for SDGs hub to learn more and take action for the SDGs. 

Photo credit: BGV and Scout Association