Gathering Our Voices Gathering Our Voices

Gathering Our Voices

Young people are growing up in a digital environment shaped by algorithms, artificial intelligence, social media platforms and an overwhelming flow of information. This environment offers powerful opportunities for connection and creativity, but it also fuels misinformation, polarisation and mistrust. Gathering Our Voices is a campaign created with and for young people to understand these challenges and to build practical tools to navigate them.
Young people stand in line making the same movements.
World Scout Bureau - Kamil Jasinski

Why this campaign matters

Every day, young people:

  • Scroll through misinformation and fake news designed to grab attention.
  • Encounter AI-generated images, videos and texts that look real but aren’t.
  • Feel the effects of algorithms that push extreme or polarising content.
  • Experience online spaces where listening is replaced by judgement.

These challenges affect trust, mental well-being, civic engagement and social cohesion. Media literacy today is about checking facts, understanding systems, emotions and power online.

A digital map of youth voices

At the heart of the campaign is an interactive digital map where young people share their experiences in their own words. These contributions include:

  • Personal stories of encountering fake news or online polarisation.
  • Reflections on how AI and social media influence beliefs and emotions.
  • Tips and strategies for staying critical, curious and grounded online.

Innovative Thinking Labs (Romania & France)

The campaign builds on insights and resources developed during Innovative Thinking Labs held in Romania and France. These collaborative events brought together young people to:

  • Explore media literacy through creative and critical thinking.
  • Experiment with tools to analyse misinformation and AI‑generated content.
  • Co‑create ideas, methods and resources that speak to their realities.

The outcomes of these labs (methods, reflections and practical resources) are shared openly to support educators, youth workers, funders and young people across Europe.

Join Gathering Our Voices

Whether you are a young person, supporter, educator or organisation, you can:

  • Submit your voice to the digital map.
  • Explore and use resources from the Innovative Thinking Labs.
  • Follow and share the social media campaign.
  • Support and amplify youth‑led media literacy initiatives.