24 Scouts and Leaders Enhance their Communication Skills
14 December 2019, Seychelles: A group of 24 Scouts and Leaders have completed a communication and public relations capacity building training to enhance their skills. The workshop which was funded by the Messengers of Peace Programme and facilitated by the World Scout Bureau Africa Support Centre aimed at supporting communicators from the National Scout Organizations (NSOs) of Comoros, Madagascar, Mauritius and Seychelles to improve their abilities in social impact storytelling, social media marketing, public and media relations, branding and strategic communications that is aligned with WOSM’s work on communications and strategic engagement and support the achievement of Vision 2023.
The training created a platform for the NSOs in the zone to share and learn from each other on how to develop and implement impact communications Strategies campaigns that will enhance visibility of Scouting in their countries. In line with World Scouting’s commitment to supporting NSOs, the workshop also provided them a chance to craft action plans based on knowledge and lessons learned. These will in turn be further developed and receive tailor-made support through the WOSM Service Platform.
Speaking at the workshop, Nelson Opany - Manager Communications and Partnerships at the WSB Africa Support Centre expressed his excitement terming the workshop as turning point for Scouting in the Indian Ocean Zone. “The purpose of this workshop is to share with you ideas and examples of how as a NSO you can strategically and more effectively deliver two-way internal and external communication functions to your different stakeholders. As Scouts we do a lot of wonderful things, and we need to empower ourselves to inspire others by telling more stories of our impact and experiences,” he said.
While addressing the participants Jacques Sandrizi, Senior Manager Messengers of Peace Programme challenged them to clearly identify practical action points and commit to consistently follow them through. “The World Scout Bureau is there to support you in raising the profile of Scouting in your countries and making the movement more attractive to young people and its work more visible,” said Jacques.
The participants will be expected to help establish National Communication Teams to support grassroot communication activities.