FAQs for Project Owners - How to promote your campaign
So you've decided to start a Scout Donation Platform project - but where do you start? How do you increase the chances of others donating to your campaign?
We’re going to break down the best ways to have a successful project.
How to make your project looks the best?
We recommend doing the following things to create a compelling project:
- Use a great photo or make a video. This is your shot at a first impression and it should create a strong reaction, like “Wow!” or “Aww!” or “I need to know more about this…” Try to use photos of the people involved whenever possible. They get stronger reactions than a graphic or text. Be sure to avoid blurry or low quality images.
- Write a catchy and descriptive title. Which title sounds better? “I Need Money!” or“Scouts rallying against Loneliness”.... the second one, right?
- Your story will fill in the details and answer any questions donors and visitors may have. The best project story include an introduction of yourself, a brief explanation of what you’re raising money for, and why the cause is so important to you. You can also use this area to add more photos or videos.
Sharing with Friends and Family on Facebook?
If you're raising money for something that you strongly believe in, chances are that the people in your life will be eager to support you. The most important thing to remember is that most of your donations will come from your own network of friends and family. This means that sharing your project with this network should be your #1 step.
Even if all your friends and family are not able to donate, you can ask them to help you spread the word by sharing your project with all of their own friends.
We believe that sharing on Facebook is the best way to reach out to those closest to you, and let them know what or who you are raising money for. Your friends and family will be the ones most willing to contribute and more likely to reach out to others on your behalf to share your project.
- Sharing your project on Facebook increases donations by 350%. It really is that important. If you do not have a Facebook account, consider asking a close friend or relative who does to share your campaign to their Facebook for you.
- Be sure to add a personalized message when you share, explaining why your project means so much to you - a simple, direct, and heartfelt appeal will get you the most views.
- Ask your friends and family to “Like” and share your project post on Facebook.
If you don’t use social media, you’ll still want to be sure to reach out to everyone you know using emails, text messages, or phone calls. You may be surprised how big a difference a personal outreach can make.
Sharing your link through email, text messages, and other social networks?
After sharing your project on Facebook, you’ll want to spread the word to any other social networks and communities that you are a part of. Building a strong sense of community and awareness around your project will go a long way with maintaining consistent donation volume.
Every project on the Scout Donation Platform is given a unique link that's easy to share with others.
Is posting regular updates useful?
Donors and followers love to know how their donations are working for you. Keep your story fresh and interesting by posting frequent ‘Update Messages’ to your project. Make sure that you check the options to also post your updates to Facebook, Twitter, & Email.
How do I get more people to see my project?
The most important thing you can do is share your project with friends, family and any other networks you belong to. Most of your donations will come directly from people who know you or have some kind of personal connection to your campaign. Even if your personal contacts can't donate, they can still help by sharing your link on your behalf!
Keep in mind that donors don't really browse on the Scout Donation Platform. They'll visit your campaign when it's shared through email, Facebook, Twitter, the local media and any other online community you can share it with. This is why it's so important to focus on sharing your project, and sharing it often. Posting frequent updates will also help drive traffic to your page and get people excited about your cause.
How to promote my project?
Promoting your projectis the most important part about getting donations. Here are some tips on gathering momentum.
Tell a Compelling Story
Your project story is what turns your project’s visitors into donors. A compelling project story will include all of these elements:
- A clear description of who you are
- Who (or what) you’re raising money for
- How the donations will be used
- Why this cause means so much to you
- Clearly formatted paragraphs that are easy to read
Don’t forget to proofread your story to make sure there aren't any spelling or grammar errors.
Get Early Donors
Share your project with a few close friends and family members first. They can review it and make a donation before you share your project with everyone else.
You can also encourage them to share your project on their own social media accounts to reach donors who are outside your network.
While sharing your project on social media is very effective, we also recommend thinking of offline strategies to reach other potential donors.
Some ideas include posting project signs, organizing a fundraising event at a local cafe or restaurant, or getting in touch with other communities you’re involved in.
Reach out to your local newspaper, radio, and TV stations to promote your project. They are frequently looking for new stories to cover.
Most media outlets allow you to submit a story online or access their reporters’ contact information. Just be sure that they mention your project link in the story.
How to write a great project story?
“I have so much I need to say about my project, and I’m having a tough time trying to get it all across.”
We completely understand! Here are some tips to help you tell your story so you can be on your way to having a successful project.
How to best tell your story:
- Break it up. Paragraphs and bullet points work wonders when trying to make something easier to read and understand.
- Bold and Italicize when you're trying to drive your most important points home.
- Tell it from the heart. Be honest and direct with your supporters.
- Add pictures and videos. Images help your supporters feel connected to your project.
Don’t forget to include these important points:
- Get to the “WHY.” Let your friends and family know why this cause is so important to you.
- Explain exactly how the money it will be spent and how it will help you.
- Show appreciation. Remember to thank your friends and family for taking the time to read your project and support your cause.
- Encourage questions. Let your donors know that you’re happy to answer any questions they might have.