After a thorough situational analysis aimed at finding ways of reaching our stakeholders more effectively, we came up with a communication strategy that, among other strategic objectives, aims to improve newsgathering and dissemination. Hence, the launch of Kudumail. The name Kudumail is inspired by the Kudu Animal. We chose this name for three reasons. First, a Kudu is an African animal, which is a type of antelope. Second, it is fast, almost like the way we want our news to spread! The last reason is a symbolic one. When Lord Baden Powell started the first experimental Scout camp on Brownsea Island, he blew a Kudu horn to herald the beginning of this historic event.
Given the challenge of internet access in Africa, where only 11.4 % (as of 2011) of the population have access to Internet, Kudumail will serve as a “portable” information material that could serve both those who have and those who do not have access to Internet. This is important as the overall objective of Kudumail is to contribute to the development of Scouting in Africa through awareness raising. Thus, Kudumail is also a platform of exchange on our activities, potentials, challenges, opportunities, etc. and we are all invited to contribute and to relay the message.