Scouting's Sunrise is a day to communicate key messages to the public and Media. It is a day to show what Scouting does to contribute towards the building of a better world. It is a day to challenge stereotypes and build a better image for Scouts worldwide highlighting the three communication themes of World Scouting: "A social force", "A constructive contribution" and "A culture of peace".
- National Scout Organizations are encouraged to train young people to deliver key messages to all media, so that our Movement is represented by young spokespeople and they are the focus of the Centenary.
- Please ensure that this day is as participatory and interesting as possible, especially for the young people taking part. The day should be active and representative of modern Scouting.
- Please pay attention to the image that is portrayed to the press and general public, how to best represent our Movement, and how to avoid bad coverage where possible.
- Please note that Scouting's Sunrise will be on Wednesday 1 August 2007. Being a weekday, many volunteer leaders may have work commitments and need additional support. If possible, National Scout Organizations may wish to approach their national governments to obtain support for their volunteers, for example to have a half/full day off on this day, recognising the enormous contribution of the volunteers.
- Please note that that 1 August 2007 may be a holiday period for many Scouts and their families. Scout groups could organise district activities and advertise these widely so that holidaying families can join in the nearest celebration. Adult resources could be combined in an area to maximise impact and capacity, in order to welcome more Scouts, former Scouts and their communities, as well as others in the area in this period.
- Finally, if Scouts are really unable to organise their Scouting's Sunrise celebrations on 1 August 2007, they can still be encouraged to hold activities and events at a more convenient date, as near to the 1 August as possible.