The easiest way to grow is to make sure more of your existing members stay longer in the Movement. Without retention as a crucial part of your growth strategy, sustainable growth can be hard to achieve and even harder to maintain. Having a great and engaging youth program and sufficient motivated adults to support the programme helps ensure that young people receive the support and attention they need, which is key to increasing retention.
This guide is created to help you reflect on how to improve membership retention in your organisation. It is designed in such a way so that it can be used by the leadership of your organisation but also serve as a great tool for local leaders.