Mangrove Trees Outreach & Exhibition Tesco Alma in conjunction with Earth Hour 2015
Earth Hour is a worldwide movement for the planet organized by the World Wide Fund for Nature (WWF). The event is held worldwide annually encouraging individuals, communities, households and businesses to turn off their non-essential lights for one hour, from 8:30 to 9:30 p.m. on the last Saturday in March, as a symbol for their commitment to the planet. It was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage more than 7000 cities and towns worldwide. Today, Earth Hour engages a massive mainstream community on a broad range of environmental issues. The one-hour event continues to remain the key driver of the now larger movement.
During the preparation, some of the members setting up the counter, small games and exhibition. Around 5.00 pm, our co-partner, members of PIFWA Association had arrived and assist us prepare the exhibition materials.
We started our exhibition at 6.00pm. At the beginning, the response was not encouraging as expected. This is because it was dining time and most of the family having their dinner in the restaurants. But after that, there are a lot of publics starting to come over to our exhibition side. We had Word Hunt, Mini Games, Sales Selling and many more.
At 10.00pm we starting to close our exhibition session and decided to continue on tomorrow morning at 9.00 pm. Today result was good. We had recruited 20 volunteers from the public decided to join us in the S.0.S event in future. They say the exhibition was nice and hope us can organize more in future.
The primary goals of the exhibition is to raise the awareness of the publics regarding the important of the mangrove forest. The purpose we have it in shopping mall because it is a suitable venue because of its population. In this exhibition, we had partnership with PIFWA in mangrove forest knowledge consultant, and the TESCO Alma for the venue supplier and the promotion. This exhibition had held for 2 days, from the morning till the evening.