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On World Food Day, Companies Zero In On Hunger. WFP saves lives too

30. Oct 2013

These news remembered me a WAGGGS Global project for children in Refugee camps. A well prepared list of clothing books toys put togetther and I remember them we made about 1000 packages and Girl Scoutsof Japan was on first line on the list with something like 20000 peace packages

Extracts from WFD news Published on 25 October 2013
Hunger may not have stopped on World Food Day, but star designer Michael Kors and WFP’s other private sector partners used the date to give it pause, ramping up their campaigns on behalf of the planet’s poorest. From world capitals and cyberspace, the message was the same: achieving zero hunger starts with us.
ROME - The images flooding New York’s Times Square from giant billboards were as dazzling as the October 16 day. Movie stars, models and ordinary people beamed in from Berlin, Hong Kong, Rio de Janeiro and Tokyo. All wearing T-shirts branded with celebrity designer Michael Kors’ tagline: Watch Hunger Stop.
“Today is the day,” Kors told CNN on World Food Day, as he described his global #watchhungerstop campaign on behalf of WFP’s school feeding programme. “…this is an unbelievable transformation that everyone can be involved in – in changing someone’s life.”
Crowds packing Kors’ Manhattan store on the day got their photos snapped wearing free #watchhungerstop T-shirts. Others gathered in nearby Times Square as the images – sprinkled with those of celebrities like Heidi Klum – flashed from billboards lit up in WFP blue.
Google ramped up Kors’ drive to help reach millions more in cyberspace, showcasing #watchhungerstop exclusively on its One Today app for the day – and contributing $1 per dollar donated, with a $25,000 cap. On YouTube, fashion vlogger Carah Amelie urged fans to “make a little bit of change together” to support WFP school meals.
Responding to Syria
Other private partners campaigned on behalf of WFP’s Syria response. In a first, Facebook featured a series of WFP Instagram videos capturing the daily life of Syrians and WFP staff in Jordan’s sprawling Zaatari refugee camp and MasterCard employees raised funds for our Syria operation.
In New York, LG Electronics aired footage of the Syria crisis in an ongoing campaign to raise donations via mobile phones for our operations. Syria also headlined a fundraising appeal in Dubai by daily deals website Cobone. “The feedback was excellent,” said Vikram Ahuja, Cobone’s Director of Product and Partnerships.
For its part, Unilever aimed to raise the equivalent of one million WFP school meals through a Facebook matching funds campaign and employee drives at canteens serving special international cuisine. “World Food Day was a great opportunity to engage consumers to continue to help raise awareness about hunger,” said Antoine de Saint-Affrique, President of Food at Unilever.
For Yum! Brands, World Food Day folded into the company’s latest World Hunger Relief campaign. The largest hunger relief effort in the private sector, it aims to raise more than US$36 million for WFP and other hunger relief organizations this year.

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