The Africa Scout Communications Forum officially opens
Within the framework of the #AfricaScoutDay celebrations 2018 in Zimbabwe, the #ScoutCommunicationsForum has officially been opened.
In his opening statement, Mr Frederic T. Kama-Kama, the Regional Director of the WSB Africa Scout Region referred to participants of this Communications Forum as “Very Important People” and the “3rd Generation Communications Experts” who will help meet our expectations for the Region and globally. Frederic reminded the participants of their role as the “Interface of Scouting” to the outside world, beyond the uniform we put on. We need to develop a consistent narrative of stories that encompasses our Scout values.
As Scout communicators, we need to be able to assess the challenges young people face today and share stories on what the contribution of Scouting has been on those issues including on Climate Change or the Sustainable Development Goals.
Frederic challenged participants to help us up our game by telling stories of Scouting that make a difference in the world and make effective use of the ICT tools available yet remain relevant. Communication is the missing link that we need to get right in order to deliver better services to the National Scout Organisations.
In closing, Mr Frederic wished good networking and exchange to all the participants as they learn to become more strategic and aggressive thanks to this regional network of communicators. He also thanked the team team of facilitators and partners to this workshop, among them WWF Africa communicators.
The Regional Director called the Communication Forum officially opened and wished well to the participants!