Scouts of Spain have a great team of youth reporters. How can your National Scout Organization build such a team? And why?
Volunteers are willing to take part in Scouting in various ways, not only as leaders, but also as journalists or creating multimedia content. We show you here how Scouts of Spain (ASDE España) have developed their own reporters team across the country. It works brilliantly and it could be an inspiration for other National Scout Organizations wishing to create more opportunities for their members and support the visibility of Scouting in their societies!
What is the “Scouts Reporters Team”?
The main goal of this project is to provide Scouts of Spain website and its social networks with interesting and updated content. The content is developed by the youth and also aimed at them. They choose topics they find attractive, interesting and write or film them, as they know best what concerns young people nowadays and what is the best way to address any topic (language, hashtags, images, etc).
Who are the “Scouts Reporters”?
Scouts of Spain currently have a team of 20 Rovers and Scout Leaders from 6 different Regional Organizations. Every year they launch an open call to give new people the opportunity to join this adventure and to renew the commitment of those who already are part of this team.
How are Scouts Reporters organized?
- At the beginning of the year, Scouts de España share with the Team on a Google Drive a list of topics they find interesting. This list can be updated by any Scout Reporter. Every reporter can add their preferred topics, specifying the type of news (report, journalistic story, video, etc.), and establishing an approximate date of publication.
- In the next step, a publication calendar is created. The work is scheduled maintaining a balance between the news created by the reporters and the news created by the Scouts of Spain communication department. Two reporters’ stories get usually published per week.
- The Scout Reporters Team has a private Facebook group. The aim is to streamline the internal communication and the publication process. Thanks to this group, reporters catch up, comment on the news, get to know each other... and also the communication department can kindly remind them when their article deadline is coming close. It is a straight and multi-people communication channel, more convenient than emails.
- Reporters send their stories to the communication department per email and attach the photos, videos, links they want to use. The communication department proof reads the text/videos and makes the appropriate changes -if any- to ensure that the grammar is correct and the tone is respectful and shares the values of the organization. As they are not professional writers usually their style needs some polishing.
Advantages of the Scout Reporters Team
- Attractive, interesting and useful content!
- High quality content attracts more traffic to our social media and web page.
- Reaching a wider audience. Our followers also repost or retweet the articles that are not only about Scouting topics, so a broader public gets to know about us.
- Engagement. Scouts Reporters are proud to be part of the team and share their news. More people want to be part of the reporters team!
- Sense of belonging. Youth like the content. They like the topic and the style. Consequently, they feel proud to be Scout.
Concerns and tips for an effective reporters team management
- Proofreading. Young people are often great at filming, but sometimes not so good at writing. Bear it in mind and explain what you have changed in their texts and why.
- Values and style. Ensure that the reporters understand and share the values of the organization. Of course, they are free to write about any topic, but it will be spread and published and connected to the Scouts.
- Keep the private Facebook group active. Make young reporters feel part of a team.
- Use a funny and positive way to remind of the the publication deadlines.
- Ego and notoriety. Reporters are meant to tell interesting stories or find good catching topics. This is not a way to simply promote themselves or their group activities on top of the others.
Why do people become part of the Reporter´s Team?
“I like the fact that I can talk about topics that are not widely known. It encourages me to learn about new issues that I find interesting and to get to know what other people think about it. I prefer filming to writing. Videos are a great way to build a strong bond with people.” Alicia Herguedas, Scout Reporter
“It satisfies me to be heard, to have the chance to express myself, whether people agree or not it does not matter. I am not a professional writer and this role as a reporter has given me the opportunity to learn about new topics and also it has inspire me to develop new activities in my Scout group.” Miguel Pérez, Scout Reporter
“I joined the team in February and since then I have published more than 10 news about LGBT. I am pleased to bring awareness about LGBT issue and my work has been extremely relevant for this collective. It helps to create a positive LGTB role model within the Scouts and it gives visibility to an oppressed group. Many people have written me to say that this initiative has helped them to come out of the closet.” Darko Decimavilla, Scout Reporter
Do you understand Spanish? Feel free to check out the great work by the Scouts Reporters directly at https://scout.es/corresponsales-scouts_/!