Success Stories of Brand Adoption
Here are a few of the success stories of some of the National Scout Organizations (NSOs) who have already adopted the World Scouting Brand Logo and adapted it to their country.
Mark of identity and sense of belonging
WOSM encourages the adoption of the brand by National Scout Organisations that wish to use it in order to improve its greater visibility, as well for members of these national organisations to signify their belonging to a great international youth movement that is World Scouting.
Many countries have already decided to adopt the World Scouting Brand Logo and use it at National level. Most of these have chosen to adapt it by adding the name of the country instead of the claim "Creating a Better World". Further below, you may some examples of such adaptations.
Here is the list of countries which have already adopted the Pack 2: Identification System for Member Organisations:
| No. | Country | National Scout Organisation / Association | Adaptation Type |
| 1 | Australia | Scouts Australia | Co-Branding |
| 2 | Ecuador | Asociación de Scouts del Ecuador | Country Name |
| 3 | Japan | Scout Association of Japan | Country Name |
| 4 | New Zealand | Scouting New Zealand | Country Name |
| 5 | Nicaragua | Asociación de Scouts de Nicaragua | Claim Translation |
| 6 | Saudi Arabia | Saudi Arabian Boy Scouts Association | Country Name |
| 7 | Slovenia | Zveza tabornikov Slovenije | Claim Translation |
| 8 | South Africa | South Africa Scout Association | Country Name |
| 9 | Sudan | Sudan Boy Scouts Association | Country Name |
| 10 | Zambia | Zambia Scouts Association | No Adaptation |
Please find here below a map representing the countries who have adopted the Pack 2 and those which have expressed interest.
For more information on adopting the Pack 2: Identification System for Member Organisations, please go here.
South Africa Scout Association has been one of the first National Scout Organisations to adopt the new Brand at National level, and a lot of work has been done in collaboration with this association in preserving the national identity of South Africa in using the new Brand Logo. In particular, the rope element of the brand design is a lively multicolor design, using some of the hues found on the South African National Flag.
You can find below some examples of the publications and stationery which have been produced with the new South Africa Brand Logo.
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| Brand Manual | Newsletter | Letterhead | Homepage |
Sudan Boy Scouts Association has also been an early adopter of the new Brand Logo.
You can find some photos of the launch of the new Brand Logo, some publications and the Badges that they use which have been produced with the new Sudan Brand Logo here below.
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| Sudan Brand Launch | Sudan Branded Car | Sudan Poster | Sudan Brand Badge |
Scouting New Zealand are recent adopters of the new Brand Logo and have recently launched their new Brand logo, as well as the new brand "Adventure Plus", you can see some of the photos of this event here below.
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| New Zealand Bungee 1 | New Zealand Bungee 2 | New Zealand Bungee 3 | New Zealand New Website |
