Adopting and using our Brand

<embed href='ezobject://28567' /> In 2007, the present World Scouting Brand was launched. After five years, it was felt appropriate to review the guidelines and procedures relating to its use and licensing. We looked at what might be done to promote increased legitimate use of our brands by member organizations, whilst continuing to uphold the relevant resolutions of the World Scout Conference and decisions of the World Scout Committee. We also considered how to simplify licensing arrangements as they are applied to all designs used to promote WOSM's activities and programmes with the goal of removing any perceived barriers to their non-commercial use by our member organizations. This circular presents the results of the review and explains the new licensing arrangements.

A summary of resolutions, circulars and decisions related to the world scouting brand and its trademarks

• Am I permitted to translate the claim or change it completely?
• Who can use the Scout Brands?
• What are the allowed applications of the brands?
• What if I want to use the brand in an application not listed above?
• What are the consequences of violating the guidelines?

The logos and emblems of World Scouting are registered trademarks and protected by law at national and international levels. Failure to respect these laws is an act of piracy. It is up to the Scouts to protect the logos and emblems from any abuse, duplication or commercial use without authorisation. This includes using them for purposes contrary to the values of the Movement.

For any additional information, comments or questions, please address them to:

World Scout Bureau
Bureau Mondial du Scoutisme
Rue du Pré-Jérôme, 5
P.O. Box 91
CH – 1211 Genève 4 Plainpalais
SWITZERLAND

Tel: (+41 22) 705 10 10