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News

Sudan adopts new brand for their national logo

1st Jan 2008

The Sudan Boy Scout Association (SBSA) launched their new brand this week which is based on the World Scouting brand logo. The event coincided with the National Scout Conference which took place in Khartoum from June 5-8, 2008 under the motto "Education for Peace".

The launching of new brand was attended by the Sudanese Minister of Youth and Sports, Mr. Mohamed Abuzaid Mustapha; Regional Director, Dr.Atif Abdelmageed; The Chairman of SBSA, Mr. Saeed Ibrahim; Board of Directors Members and a number of the Partners’ Representatives. Mr. Saeed Ibrahim expressed his thanks to the Communications & Media Team at the World Scout Bureau for all their valuable assistance and extensive cooperation in the design of their new brand.

He also said special thanks were due to Mr. Mohamed Salih for presiding over the project and supervising its successful implementation. The SBSA was also congratulated by many Partners and Associates following the launch.

If your National Scout Association is interested in developing their National brand identity in line with the World Scouting brand, please contact brand@scout.org or visit the brand section of the Media Centre.

Picture: Sudanese Scouts showed off their new brand in the streets of Khartoum.
© SBSA / Mohamed Salih