Knowing what to say, how to say it and how to show it
You are called upon to represent the Movement and you are wondering how to get the message across. You might have to make a speech, write an article, give answers in an interview, or perhaps you have only 30 seconds to attract a future donor…
Whether you are an ambassador or a spokesperson, a volunteer or a professional, working at national or international level, this booklet will provide you with some ideas to make your task easier. It uses the key messages approved by the World Scout Conference for the 2005 – 2008 triennium.
It is based on three interlocking elements that enable us to forge World Scouting’s brand image:
To do your work well, you will need to combine these three elements by asking yourself a few simple questions that we propose a littlefurther on. Always remember that you need to practise: speaking on behalf of the Movement cannot be improvised!