How to frame the strategies of convincing and shifting approaches?
1st Jan 2011
That was one of the main topics of the 4th Diploma in Media, communication and Scout Marketing which the Arab Scout Regional Office held in close cooperation with Al Ahram Regional Press Institute (Al Ahram Establishment), during the period 16/9 – 4/10/2011. 10 Arab NSOs were represented which included: Oman, Tunisia, Algeria, Saudi Arabia, Sudan, Palestine, Kuwait, Lebanon, Iraq, Egypt and a representative of Saudi Arabia Television.
As a comment, the lecturers expressed their high appreciation and pleasure with the efficiency of the participants whom they described as the researchers and investigators for the most recent info and applications in the relevant field. The named diploma program scheduled number of interesting and important relevant topics as follows: investigation press, application of Info-graphic in press field, the multimedia in daily papers, and utilization of the modern media means to market the scout movement; that was in addition to number of interesting lectures which included: the future of the Scout Movement in the light of the contemporary advanced techniques, communication skills, press editing according to all types of press models, broadcasting & televising and how to be a success guest in its different programs, marketing and media campaign, media reporter, etiquette & International protocol, public surveys, the common mistakes in the usage of the Arabic language in press and media fields, basics & skills of press photography, the role of public relations in managing communications and relations between the scout movement & Mass Media. Through 6 big workshops, the participants presented very good media productions which included features, reportages, news analysis…etc. With the end of the program of the named diploma, the participants have passed successfully its theoretical part whereas each has to deliver his/ her complete project in the coming 6 months; as they are asked to produce a media project which benefits his/ her Arab NSO and should be presented to the Arab Scout Regional Office for the final technical evaluation and granting the final diploma certificate.