Macau hosts Regional Communications Forum, the biggest gathering in 3 years
Macau was the “first stop” of all Regional Communication Forums happening all across the regions starting this November until February 2007. With 19 National Scout Organizations represented by 34 Scout leaders, the Scout Association of Macau (SAM) efficiently hosted the first largest regional gathering since 2003. SAM Chief Commissioner Leong Sui Pui and International Commissioner Francisca Vong and their dynamic team handled their first international event in a hospitable fashion at their conducive SAM office at Fortaleza de Taipa.
The forum was designed for PR Commissioners, media managers, and young spokespeople. Around 30% comprised the young spokespeople. The forum consisted of two parts. On the strategy part, the World Scout brand and communications strategy were introduced. The training part engaged the media managers and spokespeople in exercises relevant to working with the media. The last day drew from each NSO a media and communications timeline for 2007 that would to integrate strategy elements into the NSO’s centenary activities. One of the recommendations given for NSOs was to develop their own brand communication program focusing on relevant elements of the world communications strategy.
The training team comprised of WSB Director of Media and Communications Richard Amalvy as Forum Director together with Simon Carter, Neil Commons and Martyn Milner of The Scout Association/UK. Giving support to the Forum were Regional Chairman Eric Khoo, Scouting Profile Chairman Dr Mukhyuddin, Richard Miller and Prakorb Mukura. Regional Director Abdullah Rasheed and Luz Taray of WSB-APR office did the overall coordination.
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