2. External research: Getting to know your world
In order to prepare and develop a growth strategy, it is important to gather and analyse external information on statistics, trends and issues that are likely to influence your long-term growth prospects.
Doing so will enable you to establish and analyse answers to the following questions:
- What is our current and potential market share?
-
What trends, issues and challenges do we need to take into account
in order to offer better Scouting to more young people in the context
in which we operate?
Table of Content
- Introduction
- Understanding your (current and potential) market share
- Some trends and issues affecting young people
- Some trends and issues affecting volunteering
- Summary
Summary
Relevant information about demographic statistics and trends (both internal and external statistics and trends) will enable you to:
- pinpoint issues to address more clearly;
- gain a more accurate profile of your target markets (potential youth members and adult volunteers);
- have a greater chance of attracting and retaining them through understanding them better;
- be pre-emptive in addressing the trends and issues that will affect what your association offers and how it does so.
Download
02 - Getting to know your world.pdf 5,06 MB
Download PDF version of this page
