النشر

Scout.Boom.Comm is a methodological tool to help leaders understand all the stages involved in implementing a branding strategy for the Scout Movement. It presents the concepts that are essential to understanding Scouting’s identity and the image that it reflects. It seeks to explain the link between image, key messages, Scout practices, and individual and collective behaviour.

The World Scout Committee members have chosen three actions to shape the dynamics of the 2008-2011 mandate. One of these actions is “Tell the story”. This invites us all to leave our isolation to make communication a priority action, both within the Movement as well as outside of it.

It isn't just enough to be seen in public. We must also learn to communicate. We must integrate training modules within the curriculum of scout leaders, that teach how to tell the story of what Scouting does.

You are called upon to represent the Movement and you are wondering how to get the message across. You might have to make a speech, write an article, give answers in an interview, or perhaps you have only 30 seconds to attract a future donor…

As World Scouting prepares to celebrate its centenary in 2007, it is important that the Organization reflect on the contribution it has made thus far, in order for it to develop a successful future and achieve its mission of creating a better world.

A colourful flyer to explain what Scouting is

The key to unlocking the huge potential of our Movement is in your hands. Use it. Turn it. You can open doors with it.