Frequently Asked Questions about the brand

  • Am I permitted to translate the claim or change it completely?
  • Who can use the Scout Brands?
  • What are the allowed applications of the brands?
  • What if I want to use the brand in an application not listed above?
  • Am I permitted to use the WAGGGS emblem with the WOSM Centenary logo?
  • What are the consequences of violating the guidelines?

Am I permitted to translate the claim or change it completely?

The claim 'Creating a better world' is currently available in the two official languages of WOSM (English & French) and the three additional working languages (Arabic, Russian & Spanish).

Translation into unofficial languages is permitted, however you must make a to the World Scout Bureau Central Office, and you will be provided with the logo and translated claim. Under no circumstances can the logo be used with a translation that has not been approved by the World Scout Bureau.

Changing the claim is also not permitted unless expressly approved by the World Scout Bureau.
NB: The word 'Scouts' cannot be translated under any circumstances.

Who can use the Scout Brands?

The use of the brands is permitted, within the present established guidelines, by the following entities:

  • World Scout Bureau (Legal owner and entity in charge of managing the World Scouting Brand Logo & the World Scout Emblem)
  • Regional Scout Offices
  • SCORE (Scout Resources Inc.)
  • National Scout Organisations (NSOs)

What are the allowed applications of the brands?

The brands can be used, within the present guidelines, for the following non commercial uses:
This list naturally excludes any items produced for commercial reasons.

  • Business administration (Office supplies and stationery for internal use)
  • Official Scout Publications
  • Scout Educational Material
  • Scout Uniforms (Clothing, Headgear, etc.) This includes the Official Scout Uniform, including accessories considered official but specifically excludes all “recreational” clothing that would be sold for commercial reasons.

For other non commercial uses, a written request must be addressed to the World Scout Bureau with the following information:

Name and address
“Proposed use” of the brand(s)
Sample of product (for quality evaluation)

What if I want to use the brand in an application not listed above?

For other uses, in particular commercial ones, a license agreement request must be addressed to the World Scout Bureau with the following information:

Licensee Name and address
“Proposed use” of the brand(s)
Sample of product (for quality evaluation)
Production cost and number of units to be produced and sold
Points of sale of products

All requests for the use of Scout brands will be reviewed on a case-by-case basis. Actual usage of the brands will also be reviewed on a case-by-case basis.

If approved, both contracting parties will approve upon a License agreement, that will give the licensee a non-exclusive, non-transferable license to use the specified trademarks and/or logos of WOSM for the specified “proposed use” and for no other purpose.

The Licensee must agree to comply with the present “Brand use Guidelines”.

Furthermore, in cases where the proposed product could be sold in other countries, a co-partnership with Scout Resources Inc. (SCORE), or other Official Scout Shops, should be considered beforehand, as marginal costs could be greatly reduced and worldwide sale of proposed product could be possible through SCORE as well as other Official Scout Shops.

Am I permitted to use the WAGGGS emblem with the WOSM Centenary logo?

No. Centenary of Scouting is a registered trademark which reflects the will of the World Organization of the Scout Movement to celebrate its centenary in 2007. The World Association of Girl Guides and Girl Scouts has decided to celebrate its own centenary between 2010 and 2012 and will produce their own centenary badge for the occasion. Click here for more information

What are the consequences of violating the guidelines?

In the event of a breach of the agreement and/or the present “Brand use Guidelines” by the Licensee, the license granted by this agreement will be terminated.

Any breach in the present guidelines may be subject to additional sanctions by the World Scout Bureau.

 
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